B2B : CASE STUDY : GROUNDSWELL

Art consulting is a multi-faceted industry that could span across several segments, including both commercial and residential clientele. Art consulting is a service, but it can also be a product if the client produces art as well as curates for it.

In this case, art is produced by this consultant, and their signature is to use in-house produced art, generated in a myriad of ways for commercial projects ranging from business parks, hotels, and multi-family living centers such as apartments and condominiums.

In the commercial realm of art consulting, the decision making process is typically instigated by only a few sets of people. Those potential clients are targeted as leads, and an introduction card is sent to them with a QR code that invites them to a page to learn about their process. A follow-up email and landing page remind of the consultant’s signature offering, with the intention to direct the potential client to a phone or zoom appointment about a specific project.