Step one in any marketing campaign is to compile or collect a list of leads. How? Depends on your company. You may already have a list of leads. Or we can help you develop a list with our methods.

The landing page is a crucial piece of your client’s introduction to your company. It’s got to be quick, to the point, and decisive for optimum success.

It’s very important to collect data from your users, even if just name and email. Email is still the lifeblood of all digital transactions.

Once you have their name and contact information, then the real sales process begins. How you contact them next will decided whether or not they end up on a landing page to buy a product or contract you for a service.

The second landing (or funnel) page is where you process users through the AIDA funnel. This page should really only have two options to move forward: buy the product or close the window.

This is why we’re all here. Conversions are what we are after. To get a user through a sign-up process and onto a landing page where they convert is the entire battle. Once converted, mark them in your database to market to them repeatedly.

Is the process working as well as it should? Reporting will tell you if it is or isn’t. Gather the numbers from several runs and place the tests together to see which process has more success.

Not everyone does their marketing this way, and several may have opinions on the best way to do it. But for over 50 years, the sales funnel has remained the same; only the tools have changed.