B2B : CASE STUDY : MERCEDES-BENZ

Many large-scale brands have smaller subdivisions that require a more personalized approach to a division of their business, particularly when those divisions are small or medium-sized businesses or trades.

Many different types of industries rely on a fleet of vehicles for their business needs, and vehicles already popular in this arena are become more modernized and electric. Electric vehicles offer more than just a modern approach to vehicle specifications, there can be an enormous cost savings in fuel and maintenance. This is especially true for more geographically local type delivery businesses and trade craftsmen.

This case study is suited for both types of businesses, and demographic search per area revealed thousands of leads of businesses interested in buying a few new vehicles to enhance the cost savings of their business, or to replace their aging fleet altogether. A card is sent out in a personalized envelope, that directs interested businesses to a landing page explaining the message of cost savings. From the landing page, the potential client can contact the fleet division directly via email, or through an AI chatbot that answers questions and assigns an appointment with a live specialist.