B2B : CASE STUDY : NEXUS FINANCE

Crypto Finance has been a popular investment vehicle for several years now, and is possibly on the verge of becoming stalwart currency in the New Economy. Many investors who have used cryptocurrency to leverage their business interests now have options to secure short-term loans based on their investments.

The finance company takes control of some or all of the client’s crypto wallet as a means of collateral against a business loan. The business pays back the loan in payments as determined in the loan’s terms, either with cash or with another source of cryptocurrency. These “Decentralized” loans are becoming more and more populr for crypto-rich but cash-poor companies wanting a short-term loan with a favorable loan agreement.

This financial firm specializes in decentralized loans tailored to individual businesses in need of short-term funding. To reach these businesses, an invitation card is placed inside a designed envelope with a QR code to a landing page explaining the benefits of their loan programs. Potential customers are able to apply for a loan or contact a representative from a secondary landing page.